We all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
If you don’t know what GDPR is or need a good refresher, read Wikipedia’s GDPR page or the “Introduction to GDPR Compliance for WooCommerce Stores” on the official WooCommerce blog.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
Please note: I’m not a lawyer and cannot guarantee this article is going to make you 100% compliant – make sure to assess your GDPR compliance with a qualified consultant.
WooCommerce GDPR Compliance: Summary
In order to be GDPR compliant, you will need to audit your WooCommerce website and marketing procedures.
Please note: EU GDPR will affect businesses both inside and outside of the EU. Any non-EU company dealing with EU customers will have to comply with the GDPR.
To achieve full compliance by the end of May 2018, WooCommerce businesses will need to:
- Tell the user who you are, what data you collect, why you collect the data, for how long you retain it and which third parties receive it (if any)
- Get a clear consent before collecting any data
- Let users access their data
- Let users download their data
- Let users delete their data
- Let users know if a data breach has occurred
If you don’t strictly adhere to these rules, you will eventually get fined up to €20 million or 4% of your worldwide annual turnover, whichever is greater…
Now, this is good to know, but actually the most important question is: what changes am I required to do on my WordPress/WooCommerce website?
Well, with my goal being translating GDPR in plain English and in “WordPressian” (a new language I just created), the 6 rules outlined above will have implications on:
- WooCommerce Terms & Conditions (Checkout page)
- WooCommerce User registration (My Account page)
- WooCommerce Cart Abandonment (Checkout page)
- WooCommerce product reviews (Single Product page)
- WordPress comments (Blog pages)
- WordPress & WooCommerce opt-in forms (Newsletter, Lead magnets, etc.)
- WordPress contact forms (Contact Us page, widgets, etc.)
- WooCommerce analytics (Google Analytics, Metorik, etc.)
- WordPress and WooCommerce Plugins & APIs (Payments, Email marketing, etc.)
- Breach notifications
That’s quite a lot of work… but given I have to do it for Business Bloomer, why not sharing it with you too? So, here are the 12 GDPR compliance steps I’m going to take and the same ones you, as a WooCommerce store owner, should work on.
Once again, please double check this with a lawyer or a GDPR consultant as I’m neither of the two.
A Quick Note re: Upcoming WordPress & WooCommerce GDPR Changes
The WooCommerce team is working hard to implement data removal and data export for a given customer (see status on GitHub), so we won’t need to worry about that part. They are possibly going to add these new functionalities to the “My Account” tabs.
Finally, WordPress itself is also working on new functionalities (here are the completed GDPR tasks) such as:
- Comment Form opt-ins
- Helper functions to anonymize data
GDPR Compliance Step 1: WooCommerce Terms & Conditions
If you have no T&C page at all, you can use some of the online generators (google “terms and conditions generator” or “terms and conditions template”), use a premium service like iUbenda, or alternatively take a look at T&C pages on popular ecommerce websites to get some inspiration
Needless to say – you definitely need a T&C page now and also a checkout checkbox that users must click (it cannot be “checked” by default).
Thankfully you can do that from the WooCommerce settings (WordPress Dashboard > WooCommerce > Settings > Checkout > Terms and Conditions > Select a Page):
Once this is done, the WooCommerce checkout will show a checkbox on the checkout page with default text and a link to the T&C page you selected in the previous step:
- Create a T&C page if you have none (you can use a T&C generator or take a look at popular ecommerce T&C pages – remember to refine the document for your specific legal agreements and have it revised by a lawyer)
- Use the WooCommerce Checkout Settings to add a checkbox to the Checkout page
Surely, you will need to cover the following:
- who you are (company, address, etc)
- what data you collect (IP addresses, name, email, phone, address, etc)
- for what reason you collect the data (invoicing, tracking, email communication, etc)
- for how long you retain it (e.g. you keep invoices for 6 years for accounting purposes)
- which third parties receive it (MailChimp, Google, CRM, etc)
- how to download data (either automatically or by emailing the Data Protection Officer)
- how to delete data (either automatically or by emailing the Data Protection Officer)
- how to get in touch with you for data-related issues (the contact details of the assigned Data Protection Officer, probably you)
GDPR Compliance Step 3: WooCommerce User Registration
Ok, now that you got a little more familiar with the GDPR, we’ll fly through the next WooCommerce website changes.
The WooCommerce “My Account” page has a registration form with username and password, if you’ve enabled this from the WooCommerce settings (WordPress Dashboard > WooCommerce > Settings > Accounts > Enable customer registration on the “My account” page):
Also remember to only collect information you strictly require to run your business (more in a following section).
Here’s a snippet that allows you to add content on the WooCommerce My Account Register form – however, you will need to change “hook” and instead of using “woocommerce_register_form_start” you could try with “woocommerce_register_form_end” so that your HTML checkbox can be positioned below the register button.
- Double check if you have enabled WooCommerce My Account registrations
GDPR Compliance Step 4: WooCommerce Cart Abandonment
This is against the GDPR, which requires explicit consent (i.e. ticking a box).
Hopefully, the major Cart Abandonment plugins (YITH and Jilt) are already working on this and will provide you with a workaround to comply with GDPR.
Here’s how I imagine it:
In order to add that HTML content, I simply edited the “billing_email” checkout field label by using a default WooCommerce filter. If you want to give it a go, follow this WooCommerce tutorial.
An other alternative, could be to enable a “multi-step” checkout (though, that’s terrible for your conversion rate) where you only collect an email address in the first step and give users a checkout for consent. Only then, you move to step #2 and make them complete the checkout.
Or you could “disable guest checkouts” from the WooCommerce settings. Once again, a terrible idea for your sales conversion rate, but a very good one indeed for GDPR… In this way users will be required to create an account in order to proceed to checkout – and you can therefore use your Cart Abandonment strategies with no hassle.
- Ask WooCommerce Cart Abandonment plugin developers how they are going to implement GDPR compliance
GDPR Compliance Step 5: WooCommerce Product Reviews
Ah, product reviews! In ecommerce, they really matter, don’t they?
Of course, reviews contain personal data. You got it, you need user consent.
A good way to avoid this “consent” is to only allow logged in customers who purchased the product to leave a review (under WordPress Dashboard > WooCommerce > Settings > Products > General > Reviews can only be left by “verified owners”):
Simple as that.
- Tick the “Reviews can only be left by “verified owners”” checkbox in the WooCommerce settings
GDPR Compliance Step 6: WordPress Comments
If your WordPress pages and posts have comments enabled, here comes another GDPR compliance problem.
Users are usually prompted to enter their name, email address and website URL together with their message without the need to register an account (this happens on Business Bloomer for example, but maybe in your case you might force user registration in which case you’re GDPR compliant in regard to WordPress comments by default).
This information (which also includes the user IP address and cookies to “remember” the user comment input fields if she wants to submit a second comment) is then stored within the WordPress Dashboard (Comments), WordPress single pages and single posts (Edit Post > Comments) and of course in your WordPress Database.
I use the default WordPress Comments and they are working on making the comment form UX smoother and GDPR-friendly.
- Use the default WordPress Comments (GDPR updates coming soon) or select a GDPR-compliant WordPress Comments plugin
GDPR Compliance Step 7: WordPress & WooCommerce Opt-in Forms
An opt-in form is a contact form where users enter their name and email address (usually) to join your email marketing list (or database of contacts).
First of all, you must remove all automatic opt-ins on your site. All checkboxes must be not checked by default (a “checked” checkbox by default cannot imply acceptance).
Besides, are you passing those email addresses to sub-companies or other partners? Hopefully not…
Either way, users must:
- know why their personal data is needed (“Enter your email address to receive our weekly newsletter“)
- give you only relevant information (to join your newsletter you don’t need to ask for the date of birth… unless you want to send them a gift on their birthday! In this case, you’ve got to make it clear WHY you want that personal piece of data
- know how to delete/download the data at any time
- know how to opt-out
Usually, an opt-in form is tied to a specific software e.g. Mailchimp. In this case, Mailchimp should be providing you the “revised”, GDRP-compliant opt-in form in an upcoming plugin release.
Whoever you send that email address to, make sure they are reliable (Mailchimp, ConvertKit, Aweber, etc.) and that they are actively working on HELPING you being GDPR-ready.
- Audit all your opt-in forms
- See if your opt-in form / newsletter / email marketing provider has a GDPR solution
GDPR Compliance Step 8: WordPress Contact Forms
Many of us use Contact Form 7, Ninja Forms, Gravity Forms etc. on our Contact Us pages and other WordPress pages.
To add an “acceptance checkbox” to Contact Form 7, for example, look at https://contactform7.com/acceptance-checkbox/
- If the contact form is going to store personal data in a database and/or is tied to an email marketing software, you need to tell your users why and where you’re storing data
GDPR Compliance Step 9: WooCommerce Analytics
I wrote a big article last week on advanced WooCommerce tracking. Whether you use Google Analytics, Metorik, or both, you’re capturing user data and using cookies without consent. Same applies to Google AdWords, Facebook pixels and similar.
The best thing to do in this case is to check each provider’s GDPR policy, because THEY are collecting the data and not YOU. You’re just passing data to THEM: “Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics“.
According to Google Analytics Team (they sent an email to all account holders on April 11th 2018):
- GDPR requires your attention and action even if your users are not based in the European Economic Area (EEA)
- They introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Google Analytics will automatically delete user and event data that is older than the retention period you select
- Before May 25, Google Analytics will also introduce a new user deletion tool that allows you to delete all data associated with an individual user (e.g. site visitor) from your Google Analytics properties
- GA remain committed to providing features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization
- They are also updating their policies as Data Processors
Indeed, I just found this new section in my GA account:
Also, if you use Metorik for tracking and reporting, then take a look at their “Metorik & GDPR” article where you will find detailed information.
- Only use reliable, GDPR-compliant tracking software
- Ask software providers how they’re handling GDPR compliance
GDPR Compliance Step 10: WordPress and WooCommerce Plugins
This is a very important section, but I won’t keep you here for too long.
It’s very easy.
Does plugin _____ either get, read, store, use, edit, handle, access user personal data?
Simply ask yourself this question for each plugin.
If the answer is yes:
- make sure it’s a reliable plugin
- make sure they are GDPR ready
If the answer is no:
- are you 100% sure?
- really, really sure?
- good then, you don’t need to do anything
The beauty of GDPR is that the WordPress ecosystem will improve exponentially in regard to data handling, security, transparency.
Who knew GDPR was actually a good thing!
- Ask yourself the “magic” GDPR question about each plugin and theme
- Select GDPR-compliant plugins
- Discard non-GDPR-compliant plugins
GDPR Compliance Step 11: WordPress and WooCommerce APIs
We already mentioned this before, but “API” cover a lot of different applications. But first, what the heck is an API (in plain English pleaseeee)?
An API (Application Programming Interface) is basically “a piece of code” that allows you to access an external software without ever leaving your website.
API is used for transmitting data between two parties. A good analogy is to think about a bus traveling from one city to another, back and forth, moving people between the two points (data). Another good one (allow me to be a little Italian about it!) is to think about API as a waiter that takes your pizza order and lets the kitchen know what toppings you want. Either way, an API is a “data connector” – private data might be passed from your website to another software and viceversa, hence GDPR applies.
- users can join your Mailchimp list without ever leaving your website, thanks to Mailchimp API
- users can checkout with Stripe without ever leaving your site, thanks to Stripe API
- and so on…
Facebook, Twitter, any kind of third party software give you APIs. These APIs connect your WooCommerce store to the outside world, passing data to it – possibly private, personal user data.
As long as you know:
- what APIs you use
- what data is sent
- if the API is GDPR compliant
- Audit all your APIs
- Discard non-GDPR-compliant APIs
GDPR Compliance Step 12: Breach Notifications
Under the GDPR, if your website experiences a data breach this needs to be immediately communicated to those users affected by the breach. A notification must be sent within 72 hours.
What’s a data breach by the way?
Well, this occurs when personal information is passed to:
- an unauthorized data processor or subcontractor
- a non-GDPR compliant body
- a third party without the knowledge of the data subject
- a hacker
On top of this, you will need to have a security data breach response plan and process in place.
- Secure your WordPress/WooCommerce website please!
- Subscribe to all your third-party software / API providers so that you can become aware as soon as a data breach that affects your users occurs
- Reduce the amount of data you store. Brilliant workaround, isn’t it?
- Have a data breach emergency plan
(NEW!) GDPR Compliance Step 13: Consent From Existing WooCommerce Customers / Subscribers
One of you brought this up, so I did some research in regard to GDPR, WooCommerce and whether the new privacy changes should be retroactive or not.
You can see where I’m going: GDPR is also retroactive. You must re-contact all your existing subscribers, customers, users, and ask them to actively give you “consent” as well as telling them how to download, delete or access their personal data.
It seems, however, it really all depends on how you captured the user data pre-GDPR:
- Consent was provided, and asked in a GDPR compliant fashion
- Consent was provided, but asked in a not compliant GDPR fashion
- Consent was not provided
If you are within 2) or 3) you have two choices:
- Email existing users asking them to consent to your new policy
- Delete existing users (oh, it has been done already!)
You can use your email marketing platform to reach out to your existing customers/subscribers if you imported your WordPress users into it at the time.
Otherwise you can download the WooCommerce “customers” with an export/import plugin, or even use an app called Metorik to reach out to your customer database.
Marketing Stuff You Can’t Do Any Longer
We’ve seen so far what you should work on… but what about those “gray area” strategies some people have been using so far on their WordPress/WooCommerce websites?
Well, this needs to stop:
- Sending unsolicited emails (no more buying email lists please)
- Sending emails unless the shopper has opted in (hello, cart abandonment…)
- Sending unsolicited text messages (you need consent for this too)
- Doing any kind of “shady” marketing
Hopefully you haven’t been doing any of this – nothing has changed. The only difference is that you will now be fined. I love GDPR
GDPR Compliance for WooCommerce: Wrapping Up
GDPR is not simple and is somewhat a gray area.
If you have experience within EU with digital sales, VAT, cookie laws and so on – you already know this is madness. Each accountant thinks this differently.
And you can expect the same with GDPR. Each lawyer, company, user will think this differently. Interpretations will be completely contrasting.
So, instead of waiting… please take action!
Source: Business Bloomer
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